The Henderson State marketing program helps students explore marketing's critical roles in business and society. This concentration allows students to merge their academic focus with their career goals, while working to earn a Bachelor of Science in business administration.
Marketing students will learn through experiential team projects, interactive simulations, engaging class discussions, and innovative assignments that utilize current technology. These educational experiences will help lead students to identify marketing problems and key influences on those problems, assess the problems using market research techniques, and evaluate alternative solutions to marketing problems.
Henderson State's business programs are accredited by the Association to Advance Collegiate Schools of Business (AACSB). Universities that have earned AACSB accreditation have gone through a rigourous process that ensures they are teaching students exactly what they need to succeed in business. AACSB accreditation is globally recognized by businesses and other business schools as the highest indicator of quality, opening a world of opportunity for your career and future graduate study.
Contact
College of Business
Nathan Campbell, Dean
Mooney Hall 309
1099 Presidents Drive
Arkadelphia, AR 71999-0001
870-230-5377