Undergraduate Programs


The marketing concentration focuses on creating value, communicating value, and delivering value. As a marketing student, you'll learn how marketing professionals can add value to an organization, and greater society, through lessons in practical and analytical decision-making skills. This learning is conducted through experiential team projects, interactive simulations, engaging class discussions, and innovative assignments that utilize current technology.  

Career Opportunities

  • Brand Manager
  • Buyer
  • Digital Marketing
  • Marketing Research Analyst
  • Sales Representative
  • Advertising


School of Business 
Mooney Hall 309
1099 Presidents Drive
Arkadelphia, AR 71999-0001