Digital Content Strategist

Marketing and Communications / University Advancement

Job Description:  The Digital Content Strategist develops and executes a digital communications strategy in support of university enrollment and strategic goals. The Digital Content Strategist will play a leading role in the relaunch of and works to continually improve user experience, design, architecture, and accessibility. The Digital Content Strategist ensures website integration with social media channels and other digital engagement outreach.

Essential Duties and Responsibilities:

  • Manage the relaunch and daily operations of the website, developing and implementing digital strategies that maximize the visibility and reputation of the university, strengthen brand, and support student recruitment, alumni engagement, and philanthropy
  • Write, edit, review and coordinate content for, ensuring that all content is accurate and achieves the strategic goals of the university
  • Develop strong working relationships with departments and individuals across campus to implement a cohesive content strategy

  • Monitor web traffic and capacity; provide technical assistance to ensure optimal performance and security of the website 
  • Evaluate photography and video needs across the website regularly and facilitate updates to keep the website fresh 
  • Assess and implement regular updates toward meeting Web Content Accessibility
  • Support marketing and communication objectives by completing other assignments related to the team’s broader goals of advancing university reputation and visibility, including coverage of events

Qualifications:  Henderson State University is an Equal Opportunity/Affirmative Action Employer with a significant commitment to the achievement of excellence and diversity among its faculty, staff, and students. In pursuit of this commitment, candidates will possess a degree in English, journalism, communications, marketing or other related discipline preferred; three or more years of professional communications experience; excellent written, verbal, and interpersonal communication skills. Demonstrated comfort level with learning new technologies. Ability to work effectively with a team as well as independently and to be proactive in seeking solutions to challenges or opportunities. Must demonstrate the highest level of attention to detail and the ability to handle multiple tasks simultaneously in order to successfully meet deadlines. Proficiency with content management systems as well as knowledge of design concepts and/or design software (Adobe Photoshop, Premiere, InDesign, Illustrator) a plus.

Salary:  Commensurate with qualifications and experience

University: Henderson State University is located in Arkadelphia, Arkansas, a charming, family-centered community of 11,000 residents situated one hour south of Little Rock, Arkansas on Interstate 30.  Nestled in the foothills of the Ouachita Mountains, the community is home to two universities, a strong public school system, a thriving medical community, two recreational rivers, the iconic Lake DeGray, and is approximately 30 miles from historic Hot Springs National Park, one of the great American treasures.  Please visit, or for more information about Henderson State University and our community.

Application: Applications should be addressed to Tina Hall, Search Committee Chair, and sent via e-mail to Martha Bryant, Applications should include a letter of application, resume, design/writing samples (online portfolio preferred), the names, addresses, and telephone numbers of three professional references and unofficial transcripts.

Review of applications will begin September 24, 2018, and continue until the position is filled.  The final applicant for this position will be required to submit to a background screening including a criminal background check pursuant to university policy.  The applicant will also be required to provide official transcripts to Human Resources.  Under the provisions of the Arkansas Freedom of Information Act, applications are subject to public inspection upon written request.