Digital Content Specialist


Department of Marketing and Communications
Digital Content Specialist

Position:  Digital Content Specialist

Job Description:  Henderson State University invites applications for the position of Digital Content Specialist.

The Office of Marketing and Communications seeks a candidate to provide creative editorial and technical support in creating, updating, maintaining and distributing content for a variety of electronic channels, primarily the university’s website. This new position would enhance our service to campus clients by allowing the office to take on the centralized management of content related to marketing the university’s brand and academic offerings, as well as continue to enhance the university’s digital identity. This new role also supports the cohesive nature of an integrated marketing and communications team and provides support for the Office of Admissions and Enrollment Management as well as academic units.

Essential Duties and Responsibilities:

  •  Write/update content for .edu website including:
    • General top-level content
    • Academic content
    • Landing pages
  • Write content for email communication, video scripts and other multimedia channels to integrate with the office’s integrated approach to marketing the university
  • Edit/proof web content and electronic media
  • Maintain existing web content on .edu and correcting errors in spelling, dead links and accessibility issues
  • Collaborate with admissions on production of recruiting materials
  • Serve as social media backup

Qualifications:  Henderson State University is an Equal Opportunity Employer/Affirmative Action Employer with a significant commitment to the achievement of excellence and diversity among its faculty, staff and students. The successful candidate will need at least a year or two of experience in a professional setting. You should have superb writing skills and a basic understanding of web and digital communications along with enthusiasm for communicating effectively with Henderson State’s primary stakeholders. A focus on delivering results quickly, complete with an understanding of how language can be used to achieve the university’s strategic goals is needed. You will also need to embrace how Henderson State is different from our competitors and how those differences impact what and how we should communicate with various audiences.

Requirements, Skills:

  • Bachelor’s degree in related field (ideal coursework would include journalism, creative writing, mass communications, public relations, new media, marketing)
  • Two to three years experience in related field; this experience can include internships and part-time (related) jobs
  • General understanding of web usability (and why usability matters)
  • Understanding of the importance of compliance with web accessibility requirements
  • A clear, somewhat-mature digital footprint
  • Good writing samples, writing with a voice preferred
  • If applicable, link to personal website and/or work done for clients or in other positions
  • Ability to write with layout in mind, not just for the blank page
  • Familiarity with various content management systems
  • Strong appreciation for the human requirements involved in marketing and computer-mediated communication

Salary:  Commensurate with qualifications and experience. Benefits include university supplemented health insurance and TIAA–CREF.

The University:  Henderson is located in Arkadelphia, AR, a charming, family-centered community of 11,000 residents situated one hour south of Little Rock. Nestled in the foothills of the Ouachita Mountains, the community is home to two universities, a strong public school system, a thriving medical community, two recreational rivers, the iconic Lake DeGray, and is approximately 30 miles from historic Hot Springs National Park, one of the great American treasures. Please visit,, or for more information about Henderson State and our community.

Application:  Applications should be addressed to Shawn Jones, Search Committee Chair, and sent via e-mail in PDF format to Martha Bryant, Applications should include a letter of application; resume’; unofficial transcript(s); and the names, addresses, and telephone numbers of three current references.

Review of applications will begin immediately and continue until the position is filled. For optimal consideration, please submit application materials by June 23, 2017. The final applicant for this position will be required to submit to a background screening including a criminal background check pursuant to university policy. Under the provisions of Arkansas’ Freedom of Information Act, applications are subject to public inspection upon written request. The applicant will also be required to provide official transcripts.