Admissions Communications and Marketing Specialist

Department of Enrollment Services and Admissions
Division of Academic Affairs

Position:  Admissions Communications and Marketing Specialist

Job Description:  Henderson State University invites applications for the position of Admissions Communications and Marketing Specialist. The Department of Enrollment Services and Admissions seeks a dynamic, innovative, and visionary candidate to coordinate the strategy, design, and execution of marketing content and communications to prospective students, their families, high school and community college partners. The Admissions Communications and Marketing Specialist supports all aspects of email recruitment campaigns and is primarily responsible for structuring and executing comprehensive and individualized student communication plans through the Admission Office’s customer relationship management (CRM) system, EMAS. This position serves as the liaison to the Marketing Department and also provides print publication design and other support to the Marketing Department, as needed for the Office of Enrollment Services and Admissions.

The Admissions Communications and Marketing Specialist will manage all contacts within the existing CRM, ensuring contact information is accurate and current. The position will manage and use data to segment markets and personalize campaigns, providing the Admissions Team and Marketing Departments with insights into prospective student behaviors and engagement with content. The position is responsible for analyzing campaign data and marketing insights to continuously optimize strategies for recruitment and enrollment purposes. In addition, the position will assist with the design of all print publications utilized by the Admissions Office for the recruitment of new students. This position reports to the Associate Provost of Enrollment Services and Admissions and works closely with the Admissions CRM Specialist and Marketing Department.

Essential Duties and Responsibilities:
● Coordinates and facilitates the development, management, and creation of automated communication campaigns in CRM
● Engages in audience research, message strategy, creative execution, placement, and scheduling relevant to the different target audiences.
● Manages email marketing process including communication planning, list segmentation, delivery, and conversion reporting.
● Establishes email performance benchmarks, summarizes key insights and recommends actions and strategies to improve email performance.
● Works directly with the Marketing Department for design, implementation, and evaluation of integrated marketing communication efforts related to recruitment and enrollment.

Qualifications:  Henderson State University is an Equal Opportunity Employer/Affirmative Action Employer with a significant commitment to the achievement of excellence and diversity among its faculty, staff and students. In pursuit of this commitment, the successful candidate will need excellent interpersonal communication skills, excellent oral and written communication skills including public speaking, excellent organization skills and the ability to prioritize and manage multiple tasks simultaneously with minimal supervision and be familiar with operational database and CRM systems, as well as basic graphic design, HTML, MS Word, MS Excel, Google Apps; must have a valid driver’s license and qualify to drive on state business. At minimum, the candidate must hold an earned baccalaureate degree from an accredited institution of higher education in business, computer information systems, communications, marketing operations, or related field. At least 1-3 years of related experience is highly desirable.

Salary:  Commensurate with qualifications and experience. Benefits include university supplemented health insurance and TIAA–CREF.

The University:  Henderson is located in Arkadelphia, AR, a charming, family-centered community of 11,000 residents situated one hour south of Little Rock. Nestled in the foothills of the Ouachita Mountains, the community is home to two universities, a strong public school system, a thriving medical community, two recreational rivers, the iconic Lake DeGray, and is approximately 30 miles from historic Hot Springs National Park, one of the great American treasures. Please visit,, or for more information about Henderson State and our community.

Application:  Applications should include a letter of application; resume’; unofficial transcript(s); and the names, addresses, and telephone numbers of three current references. All required application materials should be submitted electronically, in PDF format, to Tonya Oaks-Smith at or to the following mailing address:

Tonya Oaks-Smith, Search Committee Chair
Henderson State University
1100 Henderson Street, Box 7823
Arkadelphia, AR 71999-0001

Review of applications will begin on June 1, 2017 and continue until the position is filled. For optimal consideration, please submit application materials by May 31, 2017. The final applicant for this position will be required to submit to a background screening including a criminal background check pursuant to university policy. Under the provisions of Arkansas’ Freedom of Information Act, applications are subject to public inspection upon written request. The applicant will also be required to provide official transcripts.