Strategy Two

Conduct a Comprehensive Fundraising Campaign

Henderson has never conducted a comprehensive fundraising campaign. In recognizing the importance of private gifts to Henderson, President Jones hired a vice president for university advancement who also serves as executive director of the Henderson Foundation. This individual has been charged with increasing private fundraising in support of Henderson. Milestone anniversaries are often the impetus for fundraising campaigns. The 125th anniversary of Henderson is in 2015. A readiness study is being conducted to examine the potential for a comprehensive campaign that may be launched in conjunction with the anniversary celebration.

Action and Elements

  1. University funding priorities and needs will be developed from the strategic plan.
  2. A case statement for the importance of private giving and priorities/needs of the university will be developed.
  3. Donor engagement and giving potential will be thoroughly researched to determine potential for transformational gift.