Marketing (BBA)

If you’re a creative, energetic person who loves working with people, a BBA degree with a concentration in marketing is a great fit for you!  As a marketing student, you will gain the skills you need to face the demands of a market-driven society, and you will be well prepared for any number of career fields. Your bachelor of business degree with a concentration in marketing will also prepare you for pursuing a Master of Business Administration degree.

The program 

Your BBA degree with a concentration in Marketing prepares you for successful careers in advertising, public relations, brand management, telecommunications, and many others.You will improve your interpersonal and presentation skills, identify customer needs, and effectively communicate information about products and services. Our business school offers state-of-the-art technology so you will have the skills you need in such a rapidly growing technological environment. 

You will develop additional skills, knowledge, and the upward career mobility necessary for advancement in your career through our Business Beyond the Classroom program, the Mentorship Experience program, and participation in our Student-Managed Investment Fund. These and many other opportunities to develop your professionalism in our school of business will set you apart as a polished graduate and desirable employee.

The faculty

The marketing faculty are highly qualified; they have advanced degrees with a major in marketing and practical experience gained through employment in marketing firms.  Faculty are committed to provide you with career guidance and providing outstanding instruction that prepares you for a career in marketing.  Small class sizes allows you to connect with faculty, get to know them, and receive guidance as you pursue your goals.

The results 

Your BBA degree with a concentration in marketing will prepare you well for success in many marketing fields, such as consumer sales, industry, research, advertising, purchasing, and more. Whatever path you choose, you can be sure you can acquire the skills necessary to be successful in today's business world. 

Contact

Dr. Jennifer Zarzosa
School of Business, Henderson State University 
1100 Henderson Street, HSU Box 7801 
Arkadelphia, AR 71999-0001 
Phone: 870-230-5500 

Ms. Debbie Francis
School of Business, Henderson State University 
1100 Henderson Street, HSU Box 7801 
Arkadelphia, AR 71999-0001 
Phone: 870-230-5296